March 2016

Taking Aim: Why is Target Marketing Important?

Understanding a customer’s business has never been more important. Today, customers and prospects research products and services they are considering purchasing using the Internet. This often makes service offerings and pricing transparent. The wealth of online information often leads buyers to make decisions before they even speak to a sales rep. This means print providers need to find new ways to enhance and add value to customers. Understanding a customer’s unique challenges and opportunities starts with understanding their industry.