March 2015

Adding Wide Format to the Mix

Wide-format isn’t only for digital sign shops. More commercial printers are eyeing wide-format as a means to significantly increase their profitability and grow their businesses without too big a stretch in expertise or investment in capital equipment. Their existing customer base provides a great starting point to begin selling wide-format. From there, its a combination of repeat business, word-of-mouth, demonstrating new applications, and building awareness in the community such as open houses, and advertising.