January 2013

All About Media

John Crumbaugh, one of Canon Solutions America's newest marketing executives and a 20 year veteran in the digital printing industry, knows ink and media. In fact, he works directly with paper mills to ensure the best media selection for Canon Solutions America customers. In this PressGo! webinar, John shares his knowledge of paper types, ink and paper interactions, the current state of inkjet media, and the right paper for the job.

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Calculating Ink Cost and Coverage.
Guy Broadhurst of Canon Solutions America shares a standardized approach to calculating ink cost and coverage.

Insurance Pays – Property and Casualty Insurance Digital Print Opportunity

With nearly 900,000 people employed in insurance agencies and brokerages, both carriers and agencies are striving to increase and improve their contact with insurance customers. Industry leaders, Richard Losch of Gooding Communications Group and Angelyn Treutel of SouthGroup Insurance, provide an overview of the trends and business communications opportunities. Sponsored by the Canon Solutions America Press Go! program.

Print = Interactive

Interactive print is not the future, it's here and now! Over the past few years, technologies have emerged to combine the strengths of print with online channels - mobile, social, and the Internet. On this Canon Solutions America Press Go webinar, InfoTrends Associate Director Lisa Cross explores how marketers, service providers, and agencies are uniting print, video, personalized URLS, QR codes, near-field communication, texting, and augmented reality to deliver multi-channel campaigns founded on print media.

Social Media or Bust

As a marketing tool, social media holds infinite possibility for marketers and service providers. Nevertheless, it is largely misunderstood, untapped, and unknown. It's the pioneers in the print industry who will score with social media. InfoTrends Director, Kate Dunn, provides a baseline for print and marketing services providers who want to incorporate social media into their own marketing efforts, and offer social media services to their clients.