VERTICAL MARKET GUIDE - INSURANCE
The insurance industry sells products that protect against the risk of a loss. Losses can include income, use of an asset, property damage, and life. Insurance providers sell many types of products to minimize their customers’ risks. Customer communications that educate buyers on the many types of insurance products are key to providers’ success. The industry offers many opportunities for selling printing and other communication products and services, though its core products are policies and investments.