Sales Enablement: Bridging the Gap Between Sales and Marketing
Many Print Service Providers (PSPs) recognize the benefits of advertising their businesses and have therefore chosen to amplify their marketing efforts. Others continue to rely on the skills of their sales organization to meet and exceed revenue goals. While sales and marketing are both important to the health of a business, these functions are often misaligned because they frequently have different goals, methods of measurement, and reporting structures. This document discusses how a good sales enablement plan can have a positive impact on revenue goals.
This document discusses how a good sales plan can have a positive impact on revenue goals