Promoting the Advantages of Print and Paper
Electronic communications have now become so ubiquitous that marketers, sales teams, content creators, advertisers, and others may simply overlook the inherent capabilities of print. Younger generations have grown up on electronic communications and may prefer them. Now more than ever, those involved in selling and manufacturing print applications need a tool that enables them to highlight the advantages of print and paper in ways that appeal to the next generation of marketers and content providers. This document proposes an acronym (PLATE, which stands for Physical, Lasting, Accessible, Tactile, and Eco-friendly) to highlight the benefits of print and paper.
This document highlights the benefits of print and paper.