Marketing for the Ages: The Role of Demographics in Consumer Preferences

Marketing to consumers based on known demographics like age is not a new concept, but it’s certainly not getting any easier. The members of each generation have their own unique preferences about how they like to shop, how they spend their money, and how they want to be marketed to. Today’s marketers must work harder than ever to establish that all-important connection with their customers so they can foster loyalty and build trust. This article explores how age-based marketing can provide a much higher return on investment than grouping all consumers into a single audience.

The Role of Demographics in Consumer Preferences
Download File Marketing for the Ages

This article explores how age-based marketing can provide a higher return on investment.