Delivering a Positive Customer Experience for Competitive Differentiation

Keeping the customer satisfied through every phase of their journey with a product or brand—also known as maintaining a good customer experience—has been receiving an increased amount of attention in recent years. A positive customer experience is key to business success because happy clients are more likely to become loyal customers who generate repeat business that can improve your revenues. This article explores how businesses can adjust their sales and marketing strategies to more effectively reach today’s savvy consumers.