CIC Print Innovation: Copy General - Open Kitchen

This application sample features a fictitious brand: Open Kitchen, a food delivery service centered around a mission to connect customers to their kitchens, their food, and one another.

The campaign includes four print pieces that demonstrate a customer’s journey from awareness through post-purchase, with personalization of both text and images. The samples begin with a variable Launch Announcement Bifold Brochure, followed by a Recipe Booklet shipped in each customer's first order. The Recipe Booklet comes complete with detachable Recipe Cards, printed on synthetic stock and based on their chosen menu. A Post-Purchase Postcard with referral coupon follows the first meal kit, and a Quarterly Newsletter Trifold keeps customers engaged.

Both the Recipe Booklet and the Quarterly Newsletter Trifold were printed on Sappi EuroArt Gloss 100 lb. Cover, while the Bifold Brochure and the Post-Purchase Postcard were printed on Neenah Classic Linen 100 lb. Cover, and the Recipe Cards were printed on Nekoosa Synaps OM 111 lb. Cover.

The Open Kitchen application sample is available for Canon Solutions America production inkjet customers to use as a means to demonstrate the superior quality of the varioPRINT iX-series press. thINK members can access the print files for free at thINKForum.com.

Winner of the 2022 Sappi Best Use of Paper PRINT Award