Research says we need reasons to feel confident about our decisions to buy something. That goes for buying a product or buying into a concept or a message. When we feel confident about our decision there’s actually a neuron in the brain that fires up and triggers people to take action. This happens regardless of the amount of information we have, it’s based on the feeling of confidence.
If you want your audience to take action, you need to make them feel confident about buying into the message you’re selling. The key is to provide proof points to support your message AND present them in a way that won’t undermine your message! Learn more in this short video.