According to LinkedIn, 82% of buyers review a sales rep’s profile before responding to their outreach efforts. In this module, thINK University participants will learn how to use their LinkedIn profile to demonstrate credibility and increase their prospecting success rate.

In this session, we will define a process for creating messaging that will differentiate you from competitors and engage more customers.

Once you’ve identified the accounts that are a match for your services, you are ready to find and leverage public information to identify specific opportunities, plan engagement strategies and develop messaging.

In order to create value for customers, reps need a proactive process for delivering insight to customers and prospects that gets attention and creates demand. This module defines an efficient process for researching accounts and identifying opportunities print can address.

Today’s buyers expect more from the sales reps who call on them. They are looking for new perspective that can help them increase business results. This module provides a process for thINK University participants to investigate key markets and develop an understanding of print can help organizations achieve key strategic objectives.

B2B companies using a defined formal sales process experience 18% higher revenue growth compared to companies that do not. This module will address the reasons for a defined sales process, how it improves sales outcomes and an overview of a sales process that addresses what buyers are looking for today when interacting with a sales professional.

The pandemic forced a shift in marketing tactics. This module will focus on key marketing objectives for 2022, the value proposition for print as a part of an omnichannel strategy and indications of specific customer needs that can be addressed with production inkjet technology.