Search

Learn what differentiates millennials from other generations and the how they impact major vertical markets today. 
• Learn about the social and economic trends that are pushing millennials away from blue collar work
• Discover the enduring and unique traits of the millennial generation and why they are so different from past generations 
• Learn best-practice models for attracting and retaining millennials to blue collar jobs  

thINK 2018 will be here before you know it. This year, we’ll have more than 20 sessions with something for everyone – whether you’re working in commercial print, transactional, direct mail, publishing, or in-plant. New this year are hands-on workshops in a longer 1½ -hour format for deep dives into paper, color management, workflow, sales, or marketing.

Here’s a sneak peek at some of the sessions you can expect across the three tracks: Inkjet Innovations, Workflow Innovations, and Innovate for Page & Revenue Growth.

Print service providers clearly understand the importance of helping marketing executives do data-driven marketing. The key question that service providers are asking all the time is “How should we get started?” Many remain stumped about how to actually begin putting data-driven marketing to work. “What should we do first?” “Is there a right way? A wrong way? A best way?” During this panel discussion, you will hear from peers about:

Your team already has a number of “sales questions” they like to ask customers during a call. Maybe you recognize a few of these:
• “Do you have a budget?”
• “When are you looking to make a change?”
• “Who is involved in the decision-making process?”
• “What keeps you up at night?” (an all-time favorite – NOT!)

After an exhaustive process that culminates in the purchase of a beautiful new digital/inkjet device, you stand before the sales force to excitedly talk about the possibilities and this new opportunity. When you are done….crickets. Looking out, you see no one who shares your enthusiasm. Oh well, they’ll catch on in time…but as time passes and nothing changes, you begin to worry and think, "Why aren’t the reps selling more?" If you have an underperforming sales team, this session is for you.