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Learn best practices to maximize your inkjet press investment. During this session, you will hear about strategic opportunities to leveraging the combination of current best service practices offerings, new service tooling and reports, and insight into future service opportunities targeted to maximize the availability of your inkjet press investment. You will learn tips and tricks to keep your press running and use objective printer data to measure press performance – the end results will be more up-time, more output, and more revenue. 
 

thINK 2018 is just around the corner and we’ve got some great panel discussions planned for you. I’ve hand-picked a few to share with you in this and future blog posts.

Mark Michelson, editor-in-chief of Printing Impressions, will be joining us again this year to moderate the panel discussion: “Commercial Success: Leveraging Inkjet to Create New Applications, Revenue Streams.” He’ll share his insights on the current state of the production inkjet printing market and why commercial printers are increasingly leveraging its benefits. 

How do you cut through the noise and reach your customers with a message that matters? By creating a content marketing plan you can actually stick to. This workshop will help you craft that plan so that you can deliver consistent content that generates and nurtures leads.
This is a hands-on working session led by marketing experts Kelly Quinn Mallozzi of Success.In.Print and Sarah Mannone of Trekk. During this interactive workshop, participants will:
● Help bust the three biggest myths about lead generation and nurturing

thINK and NAPCO Research have teamed up for a research project to take the temperature of the downstream brand owners and marketers regarding their use and perception of print. The valuable results of this study will be applied in a real-world workshop. We reached out to the thINK members and asked what objections they most often encounter in the sales process.

There are numerous ways to manage color that will provide for consistent and repeatable results. The various methods can be distinctly different based upon a user's enterprise, the mixture of print technology and the ability to affect the color space of the generated data, so the focus needs to be on how to simplify the process. In this session, the presenters will focus on the inherent capabilities of the Canon Solutions America printer controllers, combined with the Océ Color Control Suite and the PRISMAprofiler to provide the best result for your particular environment.