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2018 marked the very first thINK Inkjet Innovation Awards, and this year’s ceremony certainly won’t be the last. We can’t wait to see the inspired projects and processes you come up with over the coming months, and we’re looking forward to celebrating even more creativity and thought leadership in 2019.

Personalized video marketing is an innovative strategy that can be used to engage consumers. Empowered by the digital revolution, organizations can, for the first time, reliably reach their consumer base with personalized video advertisements—whether they are delivered via smartphone, PC, laptop, tablet, or video game console. But it is important to remember that not all personalized video content is created equal—if it were, every company on the globe would be implementing it.

True inkjet innovators use the revolutionary technology of inkjet to transform their business, deliver results for customers, and shape our industry. For the first time at thINK 2018, the Inkjet Innovation Awards recognized the forward-thinking creativity of these leaders in our community, and I’m proud to again celebrate those winners here on thINKForum.com.

Last week I attended the thINK 2018 annual users conference in Florida at the beautiful Boca Raton Resort and Club. While there are many great conferences in and outside our industry, I have been to a handful of trade-events, shows, association and user group meetings, seeking out new ideas and knowledge - only to realize my time and investment missed the mark. What I learned as a first time thINK conference attendee and facilitator can be summed up in one word: “Wow.”

thINK 2018 brought more than 600 people together this year. The three-day event hosted over 25 educational sessions, plus workshops, networking opportunities, keynote speakers, and special events. It also held the first Inkjet Innovation Awards. Read on to hear more about the sessions, the winners, and all things thINK 2018.