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This report provides an up-close and detailed look at the pricing strategies in practice at leading firms offering cross-media marketing services, as reported in InfoTrends' recent research study The Evolution of the Cross-Media Marketing Services Provider.
6/9/11: Learn how successful digital print companies are leveraging value added selling to help deliver significant results to their bottom line.
5/3/11: Pricing your products and services in the digital era is a complex challenge for print providers. Matt Rees of InfoTrends discusses the topic with Brian Russell of RR Donnelley and Bob Dahlke of Visographics.
The print provider is shifting from providing simple transactional print services to offering and supporting cross media marketing solutions. Learn how to speak with CMOs and educate your sales force about solutions selling.
3/1/11: See how your peers in the digital printing are adding color capabilities into their black and white business. Tips and techniques offered by Elizabeth Gooding, President, Insight Forums, with some real-live experiences from Cheryl Kananowicz, Vice President, DST Output.