Blog

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What to Do Before You Get the Appointment

Submitted by Bill Farquharson and Kelly Mallozzi on April 24, 2019

What if you knew that your success during a sales presentation on digital/inkjet printing was predetermined? That is, what if it was the steps you took prior to walking in the door that accounted for the success or failure of the meeting? In fact, this is exactly the case. In addition to knowing what you are going to say, you must also think about what you might hear and be ready for response.

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The Need to Up Your Sales Game

Submitted by Bill Farquharson and Kelly Mallozzi on April 16, 2019

Years ago, a print company in Vancouver bought one of the first black-and-white digital print pieces of equipment. It was a big deal. The equipment manufacturer made a lot of noise about the purchase. There was an open house, complete with balloons and confetti and wine and cheese, and all new marketing materials were sent out to announce the availability of this new technology.

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Using Competitive Intelligence to Inform Your Marketing Strategy

Submitted by Christopher Hosford on April 11, 2019

As a marketing professional you’re always looking for ways to retain and up-sell the customers you have, find prospective new customers, and break into promising new markets. But here’s the problem: You need to know the lay of the land—who’s buying and selling what, where, and why—to construct a marketing program that really kills it!

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Find the "What." Find the "Who." Get the Appointment.

Submitted by Bill Farquharson and Kelly Mallozzi on April 4, 2019

"Who buys your digital/inkjet print?" If there was one question that we would eliminate from your sales portfolio of opening lines, it would be this one. Why? Let's follow the scenario through and see where it leads us…

You: "Who buys your digital/inkjet print?"

Customer: "That would be me."

You: "I sell print. I sell digital and inkjet print, too. Do you have anything that I can quote on for you?"

Customer: "Sure. Give me a price for 5000 of these."

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Q&A with Former Postmaster General, Patrick Donahoe: Insights into the Postal Task Force Report

Submitted by jeanag@sg360.com on April 1, 2019

We recently sat down with former Postmaster General and current SG360° board member, Patrick Donahoe, to get his thoughts on the U.S. Department of Treasury’s recently released task force report United States Postal System: A Sustainable Path Forward.

Q&A with Former Postmaster General

 

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