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Filling a Want vs. a Need: The Power of Emotion-based Marketing

Submitted by boucherbob on July 2, 2013

Did you ever stop to think why you just had to buy that smartphone, or that sporty new car, that beautiful suit, or that digital press? Long before you thought about why you needed it, you felt in your gut that you wanted it. Because no matter what you buy – be it for personal or professional reasons – your decision is triggered by some emotional need.

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Property Casualty Insurance – A Great Market for Printers

Submitted by egooding on June 25, 2013

The Property and Casualty (P&C) insurance market is ripe for opportunities for printers. Insurance is a document-centric business where the only tangible evidence of what the consumer paid for is a policy document. P&C insurance has the added benefit of being something that everyone needs and, in most states, is required to have in some form or another. The competition for consumer’s business is fierce generating big-bucks marketing campaigns from major players like Allstate, GIECO, Farmers Insurance, Progressive, State Farm and others.

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Digital Books On Demand: The Pathway to Profitability

Submitted by Barb.Pellow on June 19, 2013

The way books are offered for sale and how they are purchased has changed. Large retailers, chains, supermarkets, and Internet bookshops all demonstrate the diversity of the bookselling approach. This has led to a changing value-added chain—book dealers such as Amazon now print books themselves, e-books have taken hold, and authors are increasingly utilizing the vanity-publishing model to publish and sell their creations directly to the public. In short, the market has become considerably more volatile, ad-hoc, and unpredictable.

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Powering Up with Social Media

Submitted by fmcmahon on May 22, 2013

We’ve all read the statistics about the power of social media. From Facebook, LinkedIn and Twitter to Pinterest, YouTube and Slideshare, individuals and businesses alike are increasingly relying on social media as they consider future purchases and alliances.

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