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August 2020
Understanding Lead Metrics to Convert Warm Leads
Increasingly, your marketing efforts must be in solid sync with your sales team to be effective. It’s essential to have sales understand the content...
Ramp Up Your Social and Email Outreach to Prospects
As you identify prospects who may be interested in doing business with you —folks you can characterize as being in the middle of the...
Marketing Automation to Drive Content Engagement
At the top of the sales funnel, blogs and social posts work well to introduce prospects to you and your company. Now, in the...
How Your Content Marketing Focus Must Change in the Mid-Funnel
Content marketing is your friend. Your blogs, social posts, and other forms of information help illustrate your knowledge of the printing business, while offering...
Calls to Action Via Email, Special Offers, and Webcasts
Marketing to prospective customers in the middle of the sales funnel is all about encouraging folks to engage with you a little more, to...
Perfecting Your Demand Generation Efforts
In previous blogs in this marketing series, we’ve focused on the “top of the sales funnel,” deploying those tactics that attract new visitors to...
One Easy Trick to Cut Through the Clutter
What’s the one simple trick you need to know in order to grab someone’s attention?
It’s a tool you can use right before you...
Leveraging Public Relations and Influencer Marketing Outlets
To close out our series on marketing to the “top of the sales funnel”—that is, generating awareness among prospective customers who may never have...
Selling Inkjet to Hospitals
In order to find a profitable inkjet print application, you needn’t look any further than your driveway. Every day, potential opportunity is lying there...
Social Media: Making Sure Your Prospects See Your Content
In a previous blog, we discussed how to reach out to new customers using content, in particular blogs but also things like how-to pieces...
How to Identify Inkjet Print Applications
Selling inkjet printing would be so much easier if applications came with little red flags on them. Unfortunately, it’s more like a game of...