January 2019

Download the Definitive Guide to Opportunities in Inkjet: Inkjet Applications Matter!

Submitted by sjammallo on January 09, 2019

Canon Solutions American partner Keypoint Intelligence — InfoTrends is constantly monitoring the inkjet market, analyzing trends, and using their research to provide insights into the areas of growth we should all be watching.

Their recent publication Inkjet Applications Matter! aggregates their research on high-speed inkjet printing in commercial print markets. The takeaway: seven major application opportunities for printers in 2019.

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5 Benefits of Vertical Marketing

Submitted by nichole.jones on January 04, 2019

In its simplest terms, vertical marketing means tailoring an organization’s sales, products, and marketing efforts to a specific industry. This specialization allows you to focus your marketing efforts and production resources so that they can have the greatest impact. Targeting vertical markets is an important strategy for driving sales and efficiently using resources. In fact, as highlighted in the Keypoint Intelligence - InfoTrends’ study, Winning in an Evolving Print Market, 63% of Print Service Providers (PSPs) demonstrating high growth have a vertical market focus.

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