When Elizabeth and I first wrote the Designer’s Guide to Inkjet back in 2014, inkjet technology and market segments using inkjet were very different from what they are today. At that time, inkjet was embraced by organizations with high volumes of statements, bills, and direct mail. Publishing was starting to get a foothold but was not widely adopted. But today? Today, inkjet pages have skyrocketed, and the range of suitable applications is still growing.
The countdown is on! thINK 2018 is just one week away… or only 6 days if you’ll be here early for the pre-conference Inkjet 101 sessions. In case you haven’t been keeping up with our activities, we wanted to share why we can’t wait to see you here in sunny Boca Raton!
thINK is a major event, jam-packed with sessions, workshops, and opportunities to network. Those attending for the first time might look at the agenda and feel a bit overwhelmed by all the tracks and choices. Even if you’ve attended thINK in the past, the conference grows so much from year to year that there’s always something new and exciting to take advantage of. Take it from a thINK veteran: it’s good to go in with a plan.
Here’s my advice if you want to make the most of thINK 2018.
thINK 18 is quickly approaching and as I’m preparing my session materials, I can’t help but get excited about how quickly our industry is changing and the opportunities that exist for companies to grow in today’s market. The onset of production inkjet technology is a key element of that opportunity, but I’m also seeing a number of strides on the marketing services side. For example, many companies are finally seeing profitable growth from strategy services, data analytics, and their technology solutions.
There are so many reasons to be excited about thINK 2018: the very first Inkjet Innovation Awards, more expert session speakers than ever before, new ways to connect with fellow attendees via Klik, and the list goes on. At the top of that list for me are the keynotes. Like you, I count on thINK for inspiration, and this year’s keynote speakers will certainly deliver.
General Session Keynote: Ted Rubin