Did you know that Canon Solutions America offers a host of professional services to thINK members? Many of you have taken advantage of the application and workflow consulting services, as well as project management services in preparation for your press installation and workflow integration, but are you fully versed in the new sales training and marketing programs that we have added? At our core, we believe that professional training is integral to realizing the full potential of your solutions in terms of improved efficiency and added capabilities.
Have you heard? MKTG Lab is now available to all thINK members! It’s a collaboration between Canon Solutions America and the thINK user group, and it’s designed to give new press owners marketing tools, as well as access to professional services, to help them promote and sell their new capabilities.
I’m not an inkjet user – yet. We’ve been exploring it for about two years. We got a chance to go to thINK in 2017 and are hoping to go back this year. Here’s why I found value in the conference as a prospective buyer.
In case you missed it (ICYMI), Kate Dunn, Director at Keypoint Intelligence – InfoTrends, presented a 30-minute thINK webinar this week that was all about using LinkedIn to market your business. Dunn opened her presentation by discussing why LinkedIn is such a critical tool in your marketing toolbox and set the stage for how this social media platform can help you differentiate from competitors and improve the efficiency of your prospecting process. Here are 3 ways you should be using LinkedIn now!
The thINK board and I are excited to tell you about a new annual awards program just for inkjet. It’s a great opportunity for sharing and getting recognized for the great work your team is producing.
For a relatively new technology, we’ve made leaps and bounds in the capabilities of the presses, media options, and the skill we’ve all acquired using it. We want to use this awards program to celebrate the creativity and innovation of our members – and the positive business impact our work is having on our customers’ success.
Do your customers understand the contribution your inkjet production investment can make to their success? Promoting and demonstrating the value inkjet digital printing brings to clients is a critical sales tool. According to Keypoint Intelligence‒InfoTrends’ research on sales best practices, 40% of print service providers are NOT supporting sales efforts with lead generation campaigns today! Firms cannot solely reply on inbound marketing to grow their companies.