As early adopters of inkjet technology, you all know how exciting this market has become in a few short years. If you think about the evolution of inkjet, you would probably agree that between when inkjet was first introduced to the market ten years ago and where we are today, a big part of that success has been around media options. While there have of course been improvements in inks and printheads, I’m truly amazed at the quick uptick that we’ve recently seen with inkjet-enabled papers.
Capturing consumers’ attention can be difficult. Substrates that make print standout and attract attention are gaining in popularity. In addition, new types of substrates are enabling new print applications. Marketers have high interest in using specialty media to make their printed communications standout and capture attention in a media cluttered world. Media/substrate options for inkjet printing devices have expanded since the early days.
I’m a relatively new member of the thINK Community and only recently incorporated an inkjet press into our operations. Last year, we installed an Océ VarioPrint i-series and just last month we installed our second one. When we placed our order for the i-series presses, we also ordered the new Océ ProStream. We’ll be one of the first installations.