July 2017

A Color Conundrum: Accurate but wrong.

Submitted by Capt_Jan on July 17, 2017

Recently while perusing my local wing joints sauce heat index I started thinking about an all too common problem for printers. How spicy is too spicy? Color perception, like taste is very subjective. 

I grew up with an Asian influence in a step-mother who immigrated from South Korea. I enjoy very spicy foods. My wife on the other hand grew up with a comparably “bland” palate. Thus food she finds too hot I regularly enjoy. Similarly when discussing color do we know how “spicy” our customers want their color?

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