June 2016

An Interview with Appvion

Submitted by vbohnert on June 23, 2016

Appvion (formerly Appleton Papers) is a thINK founding partner and a Platinum sponsor of thINK 2016. We sat down with Jeff Luehring, Business Team Leader and Connie Evers, Brand Manager of the company’s inkjet team to hear their inkjet perspectives.

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How Profitable is Production Inkjet?

Submitted by agerry on June 13, 2016

If you’re a thINK member, you’ve probably just received your second installment of the thINK Forward newsletter. As you’re perusing your copy, you may notice a “Profitable Print” icon on the front. Take a look at the back and you’ll see we’ve included the per-piece cost to print this issue.

Total cost to print this issue of the thINK newsletter: 51¢
Press Time: 3 hours
Compare that to ~90¢ per piece and ~10 hours of press time on a competitive toner device, based on a quantity of 4,500.

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Putting Real Time Data Into Direct Mail: What’s Old is New Again

Submitted by Anonymous (not verified) on June 06, 2016

In today’s digital age, online engagement requires a more personal approach than in the past. Online marketing used to be about creating marketing campaigns comprised of ad banners, search terms and mass email sends. Times have changed and with it technologies that hamper those marketing efforts.

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