June 2016

Appvion (formerly Appleton Papers) is a thINK founding partner and a Platinum sponsor of thINK 2016. We sat down with Jeff Luehring, Business Team Leader and Connie Evers, Brand Manager of the company’s inkjet team to hear their inkjet perspectives.

In today’s digital age, online engagement requires a more personal approach than in the past. Online marketing used to be about creating marketing campaigns comprised of ad banners, search terms and mass email sends. Times have changed and with it technologies that hamper those marketing efforts.