thINK ahead '22 Agenda



Response Optimization: Taking Ink on Paper to the Next Level

Location: Salon III & IV
Date: Tuesday, July 19
Time: 1:25PM - 2:15PM EST

Expanding your offerings to go beyond ink on paper has never been more critical to the survival of our industry. Price increases, lack of paper availability, increased postage costs, reduced capacity, and a litany of other issues are driving your customers away from print. This time, it is different from the initial digital revolution that happened due to technology changes…this time it is due to necessity.

Helping your clients understand how to utilize print smartly and integrate it with virtual, measurable, engaging, and memorable experiences is the key to future growth. During this session, you will learn how to play an integral role in your clients’ migration to a new way of communicating.  We will cover the following topics:

•            Web 3.0: What is it and what it means to marketers

•            The Metaverse: Promoting the connection between NFTs, and Print

•            Augmented Reality: Why it works best with print

•            Alexa, bring me more business: How you can capitalize on the digital voice assistant revolution

•            Hijack the post! How to gain traction on social media without being an influencer