thINK ahead '21 Agenda



Response Optimization: Direct Mail to Digital Conversion

Surfside Room, The Boca Raton Beach Club
Date: Thursday, October 14
Time: 1:00PM - 1:45PM EST



Chris Wells

Executive Vice President
DS Graphics | Universal Wilde

Chris joined MA based DS Graphics | Universal Wilde as Executive Vice President in August 2009 after DSG’s acquisition of LVI Print Optimization where he was CEO. He was also a co-founder of HubCast, Inc. He is the subject matter expert in mapping existing marketing and print procurement processes, analyzing operational and competitive benefits and cost savings, and recommending solutions. Chris is a past member of the board of directors for the Printing Industries of New England, The National Association of Printing Leadership’s Industry Trends Analysis Group, and the Young Presidents’ Organization. He was a founding member of the Hewlett Packard Digital Printing Advisory Council and The Digital Solutions Cooperative (Dscoop). Chris is a graduate of Tufts University (1992). He serves as the President of the Ashburnham/Westminster Foundation for Academic Excellence and is very active in community service. In addition to spending time with his 3 grown children, Chris enjoys boating on Lake Winnipesaukee, skiing, and making music with his bandmates.


Helping your clients optimize their direct mail campaigns should be your top goal. It is incumbent upon you to guide your clients towards the most efficient and effective campaign strategy, even if it means your customers print less. Providing your clients with solutions that allow them to convert direct mail response to digital interactions will move you from vendor status to partner status.

During this session, you will learn how to play an integral part in the omnichannel wave that is overtaking today’s marketing strategies. We will cover the following topics:

- Direct Mail to Digital Conversion, to include: Extended Reality, Digital Voice Assistants, Informed Delivery, and Retargeting and Micro Personalization
- Omnichannel Communications to include: know more than your clients do about omnichannel; challenges today’s marketers are facing and how you can help; and easy-to-implement omnichannel strategies that cost next to nothing
- B2B — Where is the “B”?, to include: B2B challenges in the post-COVID remote work world, techniques to capture addresses, and Informed Address Pilot
- Response Optimization and other techniques to improve interaction with direct mail