thINK ahead '21 Agenda



A Business Case for In-Plants: The Power of Investing for Success

Tides Room, The Boca Raton Beach Club
Date: Thursday, October 14
Time: 9:00AM - 9:45AM EST



Karen Kimerer

Business Dev. Leader
KL Kimerer & Associates

Karen Kimerer is a Consultant in the Print Communication Industry with a passion for effective Sales Enablement tools. Karen has experienced the many challenges of expanding current market opportunities and securing new business. Inspired and devoted to defining and advancing her client's business vision, she has developed a systematic approach to these opportunities, addressing the unique requirements of becoming a leader in our changing industry. As a sales coach and professional consultant, she works with clients in the U.S., Europe, and Asia.




Craig Seybert

Manager - Printing Service
Penn State Health

Craig Seybert is the Manager of Printing Services for Penn State Health. Penn State Health is a well-established health care system in central Pennsylvania with 6 hospitals and nearly 100 clinic sites. They produce all printed material for the health system which is growing rapidly. Craig has been in the printing industry since he was in middle school and has worked in every aspect of the printing business since then. He has seen the industry change over the past 35+ years, and has experienced the evolution of workflow automation, offset to digital, finishing efficiencies, and now Inkjet technology. Prior to Penn State Health, Craig held several plant manager positions for commercial printing companies throughout PA. In his spare time, Craig enjoys spending time with his wife and family, especially his granddaughter, as well as yard work, working on cars, and just relaxing.


Lisa Stelter

Manager, Print and Mail
Sanford Health

Lisa Stelter started at Sanford Health 16 years ago as a Graphic Designer and has a total of 21 years of experience in the print/mail industry. In her journey at Sanford, she has led a team of Graphic Designers and five years ago accepted the role as the Manager of Sanford’s Print and Mail Services. Sanford Health, one of the largest health systems in the United States, is dedicated to the integrated delivery of health care, genomic medicine, senior care and services, global clinics, research, and affordable insurance. Headquartered in Sioux Falls, South Dakota, the organization includes 46 hospitals, 1,525 physicians, and more than 200 Good Samaritan Society senior care locations in 26 states and 10 countries. Lisa has been instrumental in the development of the organization's strategic planning efforts to consolidate their multiple print and mail facilities to one centralized location. Her experience in the commercial print world, in-plant environment, and education from MN West and South Dakota State University have set the stage for her success in the industry. Prior to joining Sanford, Lisa worked at two commercial print shops and wore many hats adding to her experience. She was a designer, prepress tech, platemaker, offset printer, and performed many administrative responsibilities.


The right technology investments help in-plants thrive. Yet parent organizations are continually approached by outsourcing providers who attempt to sell them on the idea that print is not their "core competency". With this in mind, it is essential that in-house print operations demonstrate their unwavering value to create a solid business case for continued investments and success. This means in-plant leaders must focus on competitive production costs and improving efficiency, expansion with new print applications or services, and growing their core offerings.

During this session our panelists will shed light on the value they deliver, how they continue to justify the in-plant vs. outsourcing, and how inkjet plays a vital role in their strategy and relevance to their parent organization.