Project Peacock Point of Purchase

How long do you have to grab someone’s attention? Some people will tell you five seconds, others eight. However long it is, it’s just a mere moment, and you need to make it count. Retail is changing, and point-of-purchase needs to change with it – make sure you’re ready for the transformation. Are you maximizing your impact? Are you catching the consumer’s eye? Is your POP…popping? Strategically plan your point of purchase conversations with inside intel from buyers at agencies at brands. In this course you will get an overview of survey results from print customers who attended Project Peacock Point of Purchase on November 11, 2021. Turn their responses into a plan of action and open doors to new business